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The WebLauncher team has developed projects using Apex Code – the world’s first on-demand programming language.

As an on demand platform, Apex provides a complete set of features for building business applications – including data models and objects to manage data, a workflow engine for managing collaboration of that data between users, a user interface model to handle forms and other interactions, and a SOAP API for programmatic access and integration. The language runs in a multi-tenant environment, providing the economic and manageability benefits of a shared service while keeping the definition, data and behavior of each customer’s application entirely separate from each other. For developers, the combination of Apex Code’s capabilities with this on-demand, multi-tenant delivery provides the best of two worlds: the convenience, scalability, and safety of an on-demand database, combined with the flexibility and control of a procedural language. In other words, Apex Code lets developers and IT organizations focus on innovation, not infrastructure. This combination of multi-tenancy and procedural programming is what makes Apex Code unique, both in its design and implementation.

Within the scope of business applications, Apex Code provides a uniquely powerful and productive approach to creating functionality and logic, allowing developers to focus just on the elements specific to their application, while leaving the rest of the “plumbing” to the platform’s framework. And where languages like Java and C++ execute at a low level, utilizing as many and as much system resources as the underlying hardware can support, Apex Code is abstracted and governed, utilizing only as many resources as is allowed.

The technology breakthrough came in the form of an additional layer of abstraction: a sort of “virtual, virtual machine” that governs the executing of a given component of Apex Code. This layer of abstraction is a remarkable achievement – enabling the first business programming language that runs in a multi-tenant environment. This multi-tenant virtual machine monitors the code execution, including the total number of data queries issued, the amount of data retrieved, the number of data operations and transactions performed, and the number of control structures like loops that are executed. By constraining and monitoring the code at all times, the Apex “virtual virtual machine” enables the flexibility and power of a programming language while providing the safety and control required for multi-tenancy.

Apex Code is designed explicitly for expressing business logic and manipulating data, rather than generically supporting other programming tasks such as user interfaces and interaction. Apex Code is therefore conceptually closer to the stored procedure languages common in traditional database environments, such as PL/SQL and Transact-SQL. But unlike those languages, which due to their heritage can be terse and difficult to use, Apex Code uses a Java-like syntax, making it straightforward for most developers to understand. And like Java, Apex Code is strongly typed, meaning that the code is compiled by the developer before it is executed, and that variables must be associated with specific object types during this compile process. Control structures are also Java-like, with for/while loops and iterators borrowing that syntax directly. Because Apex Code is a process and data language, developers will primarily interact with APIs to query, manipulate and save information in their custom and standard objects. Developers can select data using the existing Salesforce Object Query Language (SOQL) syntax already found in the existing Web services API, as well as a new addition to that syntax that can retrieve information from multiple objects via a single query. In general, interacting with the Web service API via a language like Java is very similar to the experience of interacting with the data APIs in Apex Code.

In addition to the essential capabilities of running on demand in a multi-tenant environment, Apex Code brings a number of other features that greatly expand the power developers have and in the range of applications they can build.

Apex Code and event model. Apex Code can be tied to the execution of the platform, enabling developers to exert fine-grain control over an application.

Packaging, re-use and Web services. Apex Code uses a packaging model similar to that of Java, in which reusable packages of code can be invoked from each other or from within triggers. Unlike Java, however, Apex is not object oriented in the sense that those packages can be modified through inheritance. Significantly, any method defined in a package can optionally be automatically exposed as a Web service, and thus can be invoked via the SOAP API or directly through the AJAX toolkit.

Performance, scalability and upgrades. Because Apex Code runs on demand, scalability, compatibility and maintenance issues are our responsibility, not yours. Apex-developed applications can scale indefinitely to support additional users, without your having to deploy additional servers. Applications potentially run faster because a single query can obtain information from multiple objects.

Apex Code and the AppExchange. Apex Code can be packaged along side custom objects, S-controls and other platform features, allowing developers to redistribute their Apex Code-enhanced apps via the same AppExchange directory available today.

Every Force.com app has a standard user interface with one or more page layouts that correspond to the app's objects. But sometimes, you need to develop an app with a completely unique user interface.

Visualforce is a Web-based framework that lets you quickly develop sophisticated, custom UIs for Force.com desktop and mobile apps. Using native Visualforce markup and standard Web development technologies such as HTML5, CSS, JavaScript, and jQuery, you can rapidly build rich UIs for any app.


Mobile Apps

Twenty years ago, a mobile phone was perceived and used as a single-purpose device: making phone calls while on the go. Nowadays, with the explosion of apps and media for mobile devices, the phone part of smartphones has quickly become the least interesting feature of these devices.

Mobile App Development is the process by which application software is developed for handheld devices. It’s not a “one size fits all” process because every client has a unique set of needs and expectations requiring a customized approach. However, there are two key elements that are vital for all successful mobile apps, an intuitive visually-pleasing user interface and an effortless user experience.

As an integrated team of specialists, we provide strategy, architecture, design, security and development for cutting edge mobile applications. From standalone apps, to online social networks, we deliver high-quality products. We offer a broad range of services related to mobile application development on leading mobile platforms including iOS, Android and Windows Phone.



Software Development

1. What is software development?

Software development is the process of developing software through successive phases in an orderly way. This process includes not only the actual writing of code but also the preparation of requirements and objectives, the design of what is to be coded, and confirmation that what is developed has met objectives.

Before systems development methods came into being, the development of new systems or products was often carried out by using the experience and intuition of management and technical personnel. However, the complexity of modern systems and computer products long ago made the need clear for some kind of orderly development process.

Typical phases of software development:

1) Identification of required software

2) Analysis of the software requirements

3) Detailed specification of the software requirements
4) Software design
5) Programming
6) Testing
7) Maintenance

In other words:

The process of developing software usually begins with research or a general understanding of what type of software is needed in the marketplace. This may be an entirely new program that addresses an unfulfilled need or a new piece of software in an existing market. As development begins, this research establishes the purpose of the software being developed and the overall goals of the development.

Once those involved in software development have a goal for the program they are working on, they can begin developing the plan for implementing that software. A great deal of work is typically required before any actual code is created, especially for aspects of a program such as the user interface and the basic architecture. Graphic designers, interface developers, programmers, and producers on a large team can all be involved in this stage of development.

Software development then typically moves from these early phases of brainstorming ideas for creating the overall structure of the program to actually writing the code for the software. This implementation typically involves one or more computer programmers, and the source code is created in any number of different applications, programming languages, and other utilities. During and after the code has been created, a great deal of testing is typically involved to ensure the program runs properly and is as free of bugs, glitches, and errors as possible.

In general, the development of commercial software is usually a result of demand in the marketplace, while enterprise software development generally arises from a need or a problem within the enterprise environment.

Ongoing software development may continue even once a program is written, tested, and launched to the general public. Such development may serve to fix errors found after launch or introduce minor improvements and some new features. User feedback can also be utilized to gather information for ways in which the program might be improved in a larger sense. This feedback can then be used to begin software development again on a new version of the program, which can offer features and utilities not found in the previous version.

2. How is software development guided?

The software development process is almost invariably guided by some systematic software development method (SDM). Referred to by a number of terms, including process models, development guidelines and systems development life cycle models (SDLC), software development methods nevertheless generally include the same development phases:

  • The existing system is evaluated and its deficiencies identified, usually through interviewing system users and support personnel.
  • The new system requirements are defined. In particular, the deficiencies in the existing system must be addressed with specific proposals for improvement.
  • The proposed system is designed. Plans are laid out concerning the physical construction, hardware, operating systems, programming, communications, and security issues.
  • The new system is developed. The new components and programs must be obtained and installed. Users of the system must be trained in its use, and all aspects of performance must be tested. If necessary, adjustments must be made at this stage.
  • The system is put into use. This can be done in various ways. The new system can phased in, according to application or location, and the old system gradually replaced. In some cases, it may be more cost-effective to shut down the old system and implement the new system all at once.
  • Once the new system is up and running for awhile, it should be exhaustively evaluated. Maintenance must be kept up rigorously at all times. Users of the system should be kept up-to-date concerning the latest modifications and procedures.

The systems development life cycle model was developed as a structured approach to information system development that guides all the processes involved from an initial feasibility study through to maintenance of the finished application. SDLC models take a variety of approaches to development.

As your outsourced software development partner in Romania, we begin by working with you to gain a thorough understanding of your challenges, from both a business and a technical perspective. We then build a team of software developers that are the best fit for developing the systems that address your needs.

We can take on your project at any stage in the application development process, even when it means that critical measures need to be taken in the project rescue process.

At Weblauncher, we firmly believe that software development should pose no surprises. We have designed a set of best practices, to guide us through a smooth and efficient development process. You can be confident you made the best choice by choosing us!




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